We have entered an era of abundant compute and scarce attention. In this world, attention has become the most valuable commodity, and our goal at Layer3 is revolutionizing the way we think about it. By commoditizing human attention through tokens, Layer3 is decentralizing the attention economy and aims to unlock unprecedented user-generated value.

Attention is the least valuable it will ever be, today. Generalized attention is a valuable commodity that can be used to build distribution and coordination, and it’s only becoming more valuable. As the value of attention continues to rise, token-based distribution models are emerging as the most promising way to align incentives and unlock the full potential of global attention. By enabling projects to directly reward users for their attention (read: action), these models are poised to revolutionize the way we think about attention in the digital age.

Tokens are the perfect technology to commoditize attention and action. They are deployed in return for some form of attention from the recipient and their network (brand awareness, protocol usage, speculation, etc.), their price action is dependent on attention, and they are the only assets that can thrive off of the attention of 8 billion people.

Data in crypto is open and value flows freely, but not necessarily efficiently or effectively, to different places based on attention. Open credentials, such as Layer3 CUBEs or POAPs, and other onchain data act similarly to Facebook’s targeting filters for ecosystems deploying tokens. They allow projects to target users based on where they are spending their attention and issue value directly to them. This eliminates the need to solely issue value to centralized platforms. We already see this with airdrop criteria, distributing tokens based on where users have allocated their attention. The core inefficiency right now, is that every team has to rebuild their own distribution strategy from the ground up. Every. Single. Time.

The core idea behind Layer3 is simple: distribution, or attention, is fragmented, and making it 10-100x easier to reach users with tokens will vastly accelerate the adoption of crypto. We believe that everything will have a token, and there will be many ways to earn them. All of these ways start with attention.

Attention, coordination, and distribution are all interrelated. Can you get to people, and can you get people to do the things beneficial to your ecosystem? A few analogies will solidify this: Attention is oil. Distribution is kerosene. Coordination is petroleum. On the internet, value typically only accrues to the platform that aggregated your attention. But with Layer3, we aim to flip that on its head. You own the network, you accrue the value. Projects issue value directly or indirectly to you, as demonstrated by Layer3 users capturing 20.4% of the entire Arbitrum airdrop. And twenty more issuing incentives directly through the protocol in the last sixty days.

The L3 token unlocks a market for attention, the same market that let Facebook and Google become trillion dollar behemoths. The Layer3 Foundation suggests the L3 token acts as a form of “bond” that can be redeemed later for access to the network’s aggregated attention, creating the first liquid market for this type of asset. Users bond their attention by using the token to access the network. Ecosystems are on the other side, burning tokens to access it.

In crypto, attention is action. Users accrue the value that they generate for any network. We decentralize this new attention economy by commoditizing it through tokens.

Abundant compute and scarce attention. It is our goal to unlock tokenized value for users and revolutionize the way we think about attention using technology.